A bit of my personal history / how Pro-Pure

started.

Since the late 90’s I have always had a

fascination with alternative treatment

products. I have been fortunate to be

involved with many ultra-high end

properties where lift shafts enter sub-

basement pools and the typical smell

associated with chlorine is not an option

passing throughout their multi-million

pound properties. Some pool halls are

using delicate fixtures and fittings that can

over time tarnish with the presence of

Chlorine fumes whilst Westminster do not

allow chlorinated water to be discharged

into the mains drainage system.

As a result, I have been forced into working

with low chlorine and ‘chlorine free’

systems for very much the majority of my

pool life. These products ranged from salt

water chlorination to low level chlorine with

ozone and UV.

In 2004 we started importing and

distributing a well known South African

system that promised 100% chlorine free

treatment. This system utilised copper

ionisation with the additional benefit of low

power electrolysis to split water into its

basic H2O molecules. This system worked

in part but suffered much the same issues

as traditional hydrogen peroxide dosing

predominantly biofilm build up on walls, in

pits and areas of low flow. In essence it

relied on a massively upgraded turnover

period which in turn meant upgrading

pumps and filters and running systems

24/7 and regular oxi-shock treatments.

To me this seems counter beneficial for an

‘eco’ system so in 2008 I set about reverse

engineering the current available systems

and created the Pure+ which was our very

first model.

We manufactured and exhibited this for

several years at Spatex (our annual

industry trade show) when it was still

situated in Brighton.

During our second exhibition year I was

approached by Christopher Mixon who was

up until last year our sales and technical

representative for S.V. He saw our product

and identified the technology was so

similar to his companies’ and was very

keen to set up a meeting. I took his details

and didn’t really think much more that was

until later that summer.

We had Been particularly busy, maintaining

and building pools, with limited or no time

to manufacture systems in house so we

were in discussion with a contact who had

a manufacturing plant in China. We had

sourced and developed our cells and then

hit a wall in manufacture. The cost was

turning out to be too prohibitive for the

volume we were making. I had to make a

decision to look for an investor to continue

the project or reduces sales to a

manageable amount and carry on as we

were.